Photo Credit: Billboard.com
“To be hand-picked by Madonna and her incredibly cool daughter Lola is the largest of all compliments. This has been an amazing Material Girl tour around my hometown, London, taking loads of pictures, dressing up and having fun!” -Rita Ora
Photo Credit: USA Today
As the new “IT” girl in the Hip hop and pop music world, Rita Ora has become the new face of Madonna’s Material Girl clothing line, “Material Girl Hits London,” campaign.

Photo Credit: US Magazine
Material Girl is the clothing line that Madonna and her daughter Lola created to represent that cool popular chick with an amazing fashion sense.
“What Material Girl means is just so much more than just a girl, it means confidence, it means belief and inspiration, and freedom to really express yourself. And it’s affordable, which I love.” -Rita Ora
The shoot in which Ora participated in showcased not only her beautiful face, amazing personality, and the Material Girl line, but historical sites in London like Big Ben and the Buckingham Palace as well.

Photo Credit: style.mtv.com
After viewing the clothes at the Material Girl website, (
www.materialgirl.com), I say to myself “what better person to represent other than this fly London native with the great music and crazy style?!”
No one of course!
Past faces of the Material Girl line featured Georgia May Jagger, Kelly Osbourne, and Taylor Momsen.
To see more of the Material Girl brand, available only at Macy‘s, visit
materialgirl.com and
Macys.com and let us know what you think about the new items they have for the back-to-school season.
What do you readers think about Rita as the new face? Do you think she is great representation?
Let us know!
Sources: US Magazine.com, USA Today